We are a husband-wife duo who work as a team and individually, across a range of creative disciplines including photography, illustration and design. 

We are dedicated to craft – as an ideal, as a way of living and to its revival and protection. 

When not on the road you will find us in Noida, where we work - crafting ideas, images and designs.

CONTACT  arunsarin@rocketmail.com // where.etc@gmail.com

PHONE  +919811422752


Hospitality: 100% Rock, New Delhi / The Grill Mill, Cyber Hub, Gurgaon / Bakstage, Kolkata / Blackout, Jaipur / Bronies, New Delhi / Cafeteria & Co., New Delhi / Chopilicious / Days Of The Raj, New Delhi / Foodport, Gurgaon / Fruit Forest, Gurgaon / Ghazal, Panchkula / Harem Opiate, New Delhi / Hotel Golden Oak, Jaipur / Hotel Qutub Residency, Delhi / Kylin Premier, New Delhi / Lebanos, New Delhi / Malt & Co., Chandigarh / Norenj Restaurant, Gurgaon / Pat ‘N’ Harry, New Delhi / Pind Balluchi, Gurgaon / Public Cafe, Panchkula / QD's, New Delhi / Rico's, New Delhi / Rang De Basanti Dhaba, Delhi / Silk, New Delhi / The Frog Prince, Ludhiana / Under One Roof Hotel Consultants / Wendy’s / Zerzura, New Delhi

Architects + Interior Designers: AA Studio Consulting / RSMS Architects / Manjeet Bullar Design / Pankaj Vaid Associates

Healthcare Architecture : Paras HMRI Hospital, Patna / Paras Hospital, Gurgaon / Paras Bliss, New Delhi / Rajiv Gandhi Cancer Institute & Research Centre, New Delhi / Regency City Clinic, Kanpur / HCG Regency Oncology Hospital, Kanpur / Sir Ganga Ram Hospital, New Delhi

EditorialBetter Homes and Gardens / Casaviva / Child / Discover India / Maxim / Rail Bandhu / Selling World Travel

Commercial: Argentor / Bathline Sensations / Blue Apple Image Consultants / Brandwagon / Dmart / Elitaire / Fabindia / Heel & Buckle / Khadi Mauri / Lovely Professional University / Maanik Oil / The Brand Custodian / Woodmart

Book: Table Fare International Recipes by Marryam H. Reshii in association with The Glenlivet & Times Books

Design: AVH Associates, Dastkar, Fabindia, Flatworld, Jaypore, ILFS, Noortara, Sadhna, Sea Exports